What is Copywriting ?
“Connecting people”, “Get out there”, “We love to see you smile”, ” Discover what’s possible”, ” The power of choice” …. Whenever you hear a 30 second spot on the radio or read the words in a magazine print ad, a copywriter is responsible. The list is endless. Wherever there is something being sold, there is a copywriter somewhere writing the sales and advertising materials.
A copywriter creates the text for advertisements, promotional brochures or other public relations outlets. Advertising agencies routinely refer to a written script as copy, thus the name copywriter applies to those who create the scripts.
Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, such as advertisements for print, television, radio or other media. The author of newspaper or magazine copy, for example, is generally called a reporter or...