What is Mass Communication?
Have you been entertained by Matrix Reloaded or Lord of the Rings? Have you seen the eye catching advertisements by Amul or Intel or has any TV serial held your breath? Did these hold visual appeal? These stories or messages have been conveyed through the electronic media to reach large and diverse audiences. This is Mass Communication.
Mass Communication is the creative artistry of documentaries, the bustle of a network newsroom, the whir of a computer, the hit record capturing the imagination of millions, the radio disk jockey setting the pace of a morning show, and the advertising executive planning a campaign. It’s radio, research, recordings, resonators, and ratings. It’s television, talent, telephones, and tabloids. It’s satellites, storyboards, and systems. It is all these things and many more….
Mass Communication through the electronic media includes programmes in radio and television broadcasting, as well as making documentaries, commercials and feature films.