Public Relations

What is Public Relations ?

In an increasingly competitive global environment, it is essential to leverage your brand and good will. News can be presented many ways, but finding the right way is difficult. It is a PR professional who can give your organization brand visibility through the most strategic coverage in the press, radio, TV and internet.

Publics relations comprises a set of practical skills and strategies designed to build or enhance the brand of an organisation, product or person, strengthen its relationships with key audiences, and enable it to deal with crises from a position of strength.

Public relations specialists—also referred to as communications specialists and media specialists, serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public. As managers recognize the importance of good public relations for the success of their organizations, they increasingly rely on public relations specialists for professional advice on the strategy and policy of their programmes.

The advent of company-wide intranets and e-mail have already impacted internal...

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